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Owing to pandemic, 2020 has been an eventful year for Augmented Reality and Virtual Reality. While we struggled with adjusting to being confined to our homes and working remotely with limited resources, Augmented Reality has effectively reached every aspect of our lives. As businesses explore and expand to remote work model, they have adopted technologies

Marketing for two or more almost identical, competing products belonging to single organization is called as multi-product branding. The central idea of multi-product branding is to increase the brand’s overall market share by introducing different products from same brand. For the nature of this marketing, B2C is a common niche for multi-product branding as it

When it comes to branding for women, advertisements have a unique history. Since the past few decades, women have been portrayed as an unspoken, calm, and flawless creature. Advertisements have shown women in stereotypical roles, like a housewife trying to remove stains from utensils or clothes or advertising for soap or beauty products. The once

“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.” – Alexis Ohanian (Co-Founder at Reddit) There are more than 3.5 billion active users on social media. That’s somewhere around 45% of the world population. This illustrates the accelerating mania of social media and other marketing

Do you know that 527 million people in the world use mobile browsers that block ads by default! And another 236 million desktop devices existed as of 2019 end, that blocked ads, for a total of 763 million global devices. This stat is as per a PageFair AdBlock Report. It’s one of the reasons why

The days of overstuffing sub-par content with every keyword you find and still ranking high on Google are long gone. Given the competition today, you best believe the SEO practices that worked for an internet marketing agency in 2016 won’t work today. User experience has now become an integral part of SEO, one that is