Introduction: Welcome to the era of personalised power! In the ever-evolving realm of technology, Digital Marketing services must continually adapt their strategies. Contemporary businesses are tasked with the challenge of harnessing the vast troves of data at their disposal to deliver tailor-made offerings to their clientele. Personalization stands as a pivotal strategy embraced by organizations […]
In the digital age, where customers are increasingly turning to search engines to find local businesses, having a strong online presence is crucial for any company. This is where Local SEO comes into play, offering businesses an opportunity to optimize their visibility and connect with potential customers in their area. At Runtime Solutions, we understand
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Any business involved in digital marketing knows that boosting content marketing efforts is essential for growth of their brand. In 2020, content marketing strategies faced the challenge of swift changes and their ability to adapt. When done correctly, content marketing strategies can drive brand awareness, generate revenue, and increase demand. So, how can a business
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Owing to pandemic, 2020 has been an eventful year for Augmented Reality and Virtual Reality. While we struggled with adjusting to being confined to our homes and working remotely with limited resources, Augmented Reality has effectively reached every aspect of our lives. As businesses explore and expand to remote work model, they have adopted technologies
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Marketing for two or more almost identical, competing products belonging to single organization is called as multi-product branding. The central idea of multi-product branding is to increase the brand’s overall market share by introducing different products from same brand. For the nature of this marketing, B2C is a common niche for multi-product branding as it
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When it comes to branding for women, advertisements have a unique history. Since the past few decades, women have been portrayed as an unspoken, calm, and flawless creature. Advertisements have shown women in stereotypical roles, like a housewife trying to remove stains from utensils or clothes or advertising for soap or beauty products. The once
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“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.” – Alexis Ohanian (Co-Founder at Reddit) There are more than 3.5 billion active users on social media. That’s somewhere around 45% of the world population. This illustrates the accelerating mania of social media and other marketing
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Do you know that 527 million people in the world use mobile browsers that block ads by default! And another 236 million desktop devices existed as of 2019 end, that blocked ads, for a total of 763 million global devices. This stat is as per a PageFair AdBlock Report. It’s one of the reasons why
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The days of overstuffing sub-par content with every keyword you find and still ranking high on Google are long gone. Given the competition today, you best believe the SEO practices that worked for an internet marketing agency in 2016 won’t work today. User experience has now become an integral part of SEO, one that is
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Rank your videos on YouTube In today’s digital age, YouTube is quite the ruler. Originally created to enable video sharing across the internet, it has since blossomed into a huge business of its own. 300 hours of videos are uploaded on YouTube every single minute and many of them are from individual content creators. If
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