Digital marketing agencies have varying charges for performance marketing. Typically they charge a percentage of the marketing budget. However, this rule is not set in stone and can vary depending on individual requirements.

Performance marketing agency follows data-driven strategies to enhance sales. They implement digital services like SEO, content marketing, and social media campaigns to enhance sales.  With these tools It targets the audience on their preferred platforms and creates a mesh of campaigns that successfully convert a prospective consumer into a guaranteed customer.

While selecting a performance marketing agency, one must carefully consider their work experience, business surroundings, and technological capabilities. Additionally, check the manner of communication, reporting methods, and how closely they align with your goals. Checking their case studies, and asking for client references are also steps you can take before opting for a performance marketing agency.

Performance marketing is about quantifiable results and pays only for specific actions such as sales or leads. Search Engine Marketing falls under performance marketing, and focuses on paid search ads. So, performance marketing includes different other channels such as social platforms, affiliate marketing, and display ads, while SEM is more about Google ads.

The following metrics are used to track performance, Cost Per Impression (CPM) for reach, Cost Per Click for engagement, Cost Per Lead (CPL) for prospect generation, and Cost Per Conversion (CPC) for actual sales or desired action. Quantitative measures also help in evaluating campaign efficiency, ROI, and guiding optimization strategies on different legs of the marketing channels.